When Facebook acquired WhatsApp for $19 billion in 2014, it was the largest deal ever for a venture-backed startup. The reason for the massive selling price was the worldwide phenomenon that WhatsApp was becoming. At the time of the acquisition WhatsApp had a half-billion monthly active users, which as of last month has grown to 900 million.
Though it was first intended to be a personal messaging app, employees have begun to use WhatsApp for business communication, work communication or enterprise communication. Because of WhatsApp’s price ($1 a year for unlimited messaging) and ease of use. However, there are some very good reasons why using WhatsApp to talk business is a very bad idea. In fact, you might want to show this post to your employees to keep your internal communications safe and secure.
WhatsApp’s Data Privacy Record Is Abysmal
This year WhatsApp was ranked last by the Electronic Frontier Foundation when it comes to their users’ data privacy. Even more, the European Court of Justice ruled that US tech companies, specifically Facebook, do not afford an adequate level of protection of personal data for their European users.
If your employees are using WhatsApp for business communication using their personal or work phone number, they are exposing your company to data breaches or security risks.
WhatsApp Group Messaging Is Unwieldy
WhatsApp groups are limited to only 100 people, so if you are running a large company it isn’t possible to communicate to large teams or departments.
Also, if a person in a chat changes their phone number and aren’t removed from the WhatsApp chats they are in, the new owner of the old phone number will continue to receive all messages from chats. See what we mean by a lack of security? Even more, you can’t control who has access to group chats, whoever creates them does, so they’re difficult to manage. Plus, if your employees don’t want to share their private number with colleagues they won’t be able to join work chat groups on their mobile phones.
The fact of the matter is WhatsApp is nearly as big as Facebook itself, with 53 billion messages being sent every day, so many of your employees are most likely using WhatsApp for personal messaging already. However, you should be vigilant in making sure your employees aren’t crossing the line in using WhatsApp for business communication. By keeping your internal communication on secure platforms, you will avoid unnecessary leaks and security breaches.
Are you in interested in a secure solution for reaching and engaging everyone in your organization? Get in touch with us to find out more about Beekeeper – communication tool for teams, and we’ll be more than happy to show you how you can engage your employees on any device in a simple and cost-effective way.