According to Deloitte’s 2016 Human Capital Trends report, companies are becoming more reliant on mobile communication than ever thanks to “a network of teams with a high degree of empowerment, strong communication, and rapid information flow.” Even more, we are spending nearly a third of our day on our phones, texting, checking social media feeds, and browsing. If you want have top notch communication within your ranks, you have to go where your people are. Here are four reasons why your internal communications strategy should be based on mobile.
1. Millennials Expect Mobile Communication
Every year more millennials enter the workforce and older generations begin to retire and leave it. The gap between communication expectations of those two age groups is massive, and it only makes sense to evolve your communication strategy to reflect these changes. Your previous communication strategy may have worked for years, but with the rapid changes technology brings it won’t work much longer. If your company wants to hire the best and brightest, they must realize that internal communication must include mobile technology now. The world expect nothing less.
2. The Mobile Workforce is Growing
Your workforce is mobile, so your internal communication strategy should be too. As companies begin to rely more and more on flexible schedules, telecommuting, and non-desk workers, it’s becoming increasingly important to find new ways to communicate with all employees. Traditional methods like memos and break room bulletin boards aren’t going to cut it much longer.
3. Your Workforce is Already Using Their Mobile Devices
With 72% of employees already claiming to use mobile devices, it’s clear that mobile technology is where internal communication should be headed. Instead of fighting the trend, use it. That’s why BYOD policies are becoming so common in businesses around the world. In fact, the White House has even released a toolkit for federal agencies with BYOD policies, so even the US government is on board with mobile technology.
4. Mobile Communication Humanizes Internal Communications
Traditional internal communication methods can seem cold, even if they aren’t meant that way. That’s partly because traditional internal communication methods are one way. Employees can’t respond to the memo directly. They can’t tell the sign in the break room how they feel about the new lunch policy. But with mobile communications they can. Internal communication strategies have always been best when they are two-way, but until mobile technology came along that was difficult to accomplish. Use mobile communication to bring a more human element to your internal communication.
If you haven’t considered implementing mobile technology in your internal communication strategy yet, it’s to embrace it! Mobile technology can make communication easier across your organization, from the C-suite down to those in the mailroom.
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